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365 Reasons We Love the North Valley- a daily pictorial essay of the North Valley's unique places of interest.


If you were born and raised here or have lived here for any amount of time,  you probably know alot about the people, places, things, and events that make the North Valley such a special place to live, work, and play. But do you know about all the hidden gems up and down the valley and surrounding foothills? Maybe you've forgotten about some of them over the years or maybe you're looking to discover something new and close to home for your next adventure.  This is where we will celebrate all those people, places, and things in this wonderful place we call home! We welcome your particpation too! If you would like to contribute photos for consideration, please email them along with written permission by the copyright owner to:



01. Welcome To Chico


Photo Credit: Dino Corbin


As you travel north on Hwy 99 in Butte County, you are greeted by this iconic sign on the outskirts of Chico. Recently refurbished after years of wear and tear by the elements, this sign clearly demonstrates the civic pride of a community that is as diverse as the people who call Chico home. Over the years, Chico has become a gathering point for people from all walks of life looking for a friendlier, more peaceful, and less expensive lifestyle while still enjoying a wide variety of arts, education, and entertainment opportunities that is second to none in Northern California. Just the first of 365 Reasons We Love The North Valley!


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